Top-quality beer deserves an equally impressive brand identity. This is the goal we pursued when developing our umbrella brand strategy. As a result, we have presented ourselves using a revised company logo since 2006, for example.
However, we also aim to emphasise the excellent positioning of the Barre brand and its philosophy in a variety of advertising campaigns. This approach gave rise to the ‘Barre County’ concept (‘Barre-Land’) and the latest campaign images. Something appropriate for every season.